Steinlager’s Iconic White Can Returns

In time for the year’s biggest tournament, Steinlager has brought back its iconic White Can as a symbol of support for the All Blacks.
The Steinlager White Can was originally available between 1981 and 1992, with many cans raised in triumph in 1987 when the All Blacks beat France to become World Champions. The White Can then made comebacks in 2011, 2015 and 2019 to help unite Kiwi fans as they backed their team taking on the world in rugby.
“Steinlager has been supporting the All Blacks unconditionally since 1986 and relaunching the White Can is a way for fans to join us in showing their loyalty,” says Steinlager Brand Manager Lauren Dyke.
“The can is iconic and we hope raising a few will be good luck charms this year. We look forward to cheering on the team and showing that Steinlager is the beer of believers.”
The limited-edition Steinlager Classic White Cans are available in supermarkets and liquor stores nationwide, while stocks last, in 10 packs, RRP $20.99
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latest issue:
127
In Dream Escape, we journey from Japan and Morocco to Italy, India and beyond, sharing recipes inspired by travel, heritage and comfort. We celebrate the champions of the Outstanding Food Producer Awards, explore the stories and recipes of chefs shaped by their cultural roots, and warm up with everything from West African soups and slow-braised lamb to porchetta, butter chicken and beef noodle soup. Alongside destination menus, Scandinavian sweets and cosy pub classics, Chrisanne Terblanche shares her favourite street-side dining spots in Bangkok, while Yvonne Lorkin explores red wine varietals. This issue, we invite you to slow down, turn the pages and escape through food.

BROUGHT TO YOU BY Steinlager

