Italy’s #1 wine brand has landed — and it’s doing things a little differently

April 10, 2026
Photography Supplied.
Italy’s #1 wine brand has landed — and it’s doing things a little differently

Meet Tavernello 1L Tetra Pak, the ultimate no‑fuss wine for everyday moments.

Each pack contains a full litre of wine (approximately 33% more than a standard 750ml bottle) offering a practical format for sharing across a range of occasions and the lightweight Tetra Pak design makes it easy to carry and transport, without the weight or fragility of glass, making it well suited to picnics, barbecues and festivals.

Tavernello’s unconventional range is built around alternative packaging formats that prioritise convenience and everyday usability, while still delivering approachable, easy-drinking wines designed to pair with food and social occasions.

Produced in Italy, Tavernello wines are part of a long-established brand known for making accessible, versatile wines intended for sharing. The Tetra Pak packaging plays a key role in this approach. Compared to traditional glass bottles, it is lighter and more space-efficient, helping to reduce transport impact and improve overall efficiency. The packs are also made using a high proportion of renewable materials, including FSC-certified paper and plant-based plastics derived from sugar cane.

With a recommended retail price from $15.99, Tavernello offers an accessible option for everyday drinking.

Available at liquor retailers and supermarkets nationwide.

TAVERNELLO.IT